Ethical Search Engine Optimization

Where can you find Ethical Search Engine Optimization?

If it wasn't for the search egines, you most probably would not have any visitors to your site. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

The two different types of Search Engines that you get is Crawlers and Spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A spider is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects.

All the data are delivered to a central depository once it has been collected by the spider, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don't create a site with 500 pages!

On a continous basis the spider check you website to see whether the information has changed. The frequency with which this happens is determined by the moderators of the search engine.

Search Engine Spiders are like a book's table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

Once a search engine is asked to get information on the Internet, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.