New media is thrilling because it’s new. That’s just the way it is. You can’t go five minutes without hearing people go crazy about about search engine marketing and social media. This makes sense marketing is, perhaps, the most crucial piece of a business. It might be too much to say, but I honestly think that it’s important than actually making your product. Have you heard the phrase “don’t hide your light under a bushel?” Well, making something without anyone knowing about it is hiding your light under Mount Fuji.
So, you might be sitting there saying that you don’t require “marketing” per se, you’ll just use word of mouth or friends. Well, what did you believe word of mouth was! And, when you get to the bottom of it, social media is just word of mouth done online.
If you haven’t done online marketing, you really need to. The old advertising king-Television-has become less effective now that we have DVR’s and hundreds of channels. Nobody buys newspapers and the magazines are dying. Now that the entire world has MP3 players, radio’s decline has increased. If you rely on old forms of advertising you’re going to be reaching a smaller and smaller audience.
So, how does word of mouth work online? Let’s say you find somebody with millions of Twitter followers, like Justin Bieber. Abusiness can enlist him to tweet about a product or service, reaching thousands of people instantly. But that’s just the beginning. If a one percent of his sixteen million followers also enjoy he product and re-tweet it to their, let’s say, 100 followers, that means that through Twitter word of mouth your product would be shown to in front of thirty-two million people. Continuing this, if one percent of those followers were to Tweet about the product, the cycle would continue until tens of millions of persons have heard about it.
So, what can this do for you? It means that, in order to market your products fruitfully, you must utilize social media. As all other forms of marketing continue to become less important, online marketing is poised to assume its rightful throne as the king of all marketing.
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